Owler (https://www.owler.com/feed) is an American Internet company headquartered in San Mateo, California. It crowdsources competitive insights by providing news alerts, company profiles, and polls and allows members to follow, track, and research companies in real time. The company was founded by Tim Harsch (current CEO) and James F. Fowler in 2011 and has over 3.5 million active users.

Owler offers a free mobile and online platform for company information and interactive business news. Members can choose to “follow” a set of companies, and Owler provides a personalized newsfeed and daily email summary of the latest news on those companies. Owler members can also sign up to receive immediate notifications when major business events (such as funding, acquisitions, or leadership changes) occur. The competitive intelligence featured on Owler comes from two primary places: it is both hand-curated by Owler employees from sources across the web, and crowdsourced from Owler users. Unlike other business information services, Owler polls its members to gauge market sentiment and current trends.

Owler offers a number of different services, including two email products as well as a browser-based web platform.

  • Members can view their personalized newsfeed on the browser-based platform, which can be accessed via computer or smartphone. They can also view company profiles, edit profile information, and take polls through the web platform.The web version also gives members access to lists that contain data about major events, such as funding rounds or acquisitions.
  • Owler’s Daily Snapshot provides users with the latest news events in their industry. Owler curates the most relevant news and blog posts from within the last 24 hours, surfacing stories on that member’s company, competitors, and prospects. Each Daily Snapshot is personalized to a user’s Competitive Graph and based on the companies that user follows.
  • Owler emails users an Instant Insight anytime one of fifteen trigger events occur, including funding, acquisition, or leadership change. Users follow competitors, customers, prospects, and vendors, and Owler instantly sends full report hot anytime breaking events occur. This email features: company description, competitive landscape, and what people are saying.
  • Owler’s Competitive Graph maps the relationship between companies. It was created by Owler’s 3.5+ million members who regularly update their competitors (as well as provide estimates on critical data fields like revenue/employee numbers, CEO ratings, etc.). The Competitive Graph maps how closely companies compete with one another, allowing Owler to rank competitors. The Competitive Graph powers all of Owler’s products, allowing the company to provide highly personalized email alerts and feeds

In conclusion, Owler is a good site for investors to use for getting news alerts, company profiles as well as follow, track, and research companies in real time.

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