The Balance ( is an American website, launched on September 6 of 2016 and headquartered in New York City, focused on simplifying personal finance topics and news. The Balance is part of the Dotdash Meredith family of websites. The Balance website currently reaches 19 million unique viewers in the US each month.

The Balance makes personal finance easy to understand. It is home to experts who provide clear, practical advice on managing your money. Every day, it publishes news, how-to guides, and product reviews to help you make sense of every aspect of your financial life.

Whether looking to invest, buy a home, save for retirement, or achieve another financial goal, The Balance’s 20-year-strong library of more than 10,000 pieces of content will answer your questions with straightforward personal financial advice. It has more than 50 expert writers who have extensive qualifications and expertise in their topics, including MBAs, PhDs, CFPs, other advanced degrees and professional certifications.

Besides providing the latest personal finance related news, The Balance covers the following topics: Budgeting, Investing, Mortgages, Economics, Banking, Small Business, and Career Planning. Therefore, The Balance is one of the best personal finance websites of all.

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