The Balance ( is an American website focused on simplifying personal finance topics and news. Headquartered in New York City. The Balance is part of the Dotdash Meredith family of websites.

The Balance makes personal finance easy to understand. It is home to experts who provide clear, practical advice on managing your money. Every day, it publishes news, how-to guides, and product reviews to help readers make sense of every aspect of their financial life.

Whether looking to invest, buy a home, save for retirement, or achieve another financial goal, The Balance’s 20-year-strong library of more than 10,000 pieces of content will answer those questions with straightforward personal financial advice. The Balance has more than 50 expert writers who have extensive qualifications and expertise in their topics, including MBAs, PhDs, CFPs, other advanced degrees and professional certifications.

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