JD.com (NASDAQ:JD), founded in late 1990s by Richard Liu, is China’s biggest online direct seller, which draws comparison to Amazon. The company operates as a first-party e-commerce seller and runs a third-party marketplace. It has roughly 800 warehouses for its massive logistics operation. Besides electronics and appliances, it has diversifies into new retail segments, like groceries and household products. General merchandise sales rose 35% year over year.

The company’s services businesses, which deliver higher margins, such as its third-party marketplace, advertising and logistics are growing fast (services revenue up 42% year over year).

JD.com is will pull in more than $115 billion in revenue for 2020. JD.com has strategic partnerships with Walmart, Google Alphabet and Tencent Holdings. Walmart establishes a relationship with JD since 2016 and owns a 9.8% stake in the company that JD’s collaboration with Walmart. Google Alphabet invested $540 million in JD.com in 2018, focused on the creation of next generation retail infrastructure services. JD.com has access to Tencent’s popular messaging and mobile payment service, WeChat. Tencent owns nearly 20% of JD.com stock.

JD.com has achieved double-digit revenue growth every quarter going back several years and has been consistently profitable. For 2021, analysts expect earnings growth of 67% to $1.70 a share on revenue of $115 billion. They also expect adjusted earnings to grow 32% in 2022. JD.com has increased support from the money manager recently. 89 hedge funds’ portfolios contain JD.com stocks at the end of the fourth quarter of 2020.

Since JD.com is an industry leader in the world’s fastest-growing e-commerce and overall retail market, investors should buy and own this stock for the next decade.