Amplify Online Retail ETF (NYSE:IBUY) seeks investment results that generally correspond (before fees and expenses) to the price and yield of the EQM Online Retail Index. The fund will invest at least 80% of its total assets in global equity securities that comprise the index, which will primarily include common stocks and/or depositary receipts, such as ADRs and GDRs. The index seeks to measure the performance of global equity securities of publicly traded companies with significant revenue from the online retail business. The index methodology is designed to result in a portfolio that has the potential for capital appreciation.

finviz dynamic chart for  IBUY

Fund Overview

  • Net Assets 1.34 Billions
  • YTD Daily Total Return 2.55%
  • Yield 0.48%
  • Annual Expense 0.65%

Performance Overview

  • 2.55% YTD Daily Total Return
  • 30.85% 1-Year Daily Total Return
  • 31.22% 3-Year Daily Total Return


IBUY ETF is one of the oldest dedicated and most popular e-commerce ETFs, with a launch date of 2016, This ETF has a nice array of 40 dedicated online retailers, including photo order site Shutterfly (SFLY) and craft marketplace Etsy (ETSY). The fund is well-diversified and no single holding represents more than about 3% of the portfolio at present.


Top 10 Holdings (23.29% of Total Assets)

NameSymbol% Assets
Lands’ End IncLE2.90%
ThredUp Inc Ordinary Shares – Class ATDUP2.54%
Just Eat Takeaway.com NVTKWY2.39%
Revolve Group Inc Class ARVLV2.31%
Upwork IncUPWK2.31%
Stitch Fix Inc Class ASFIX2.22%
BigCommerce Holdings Inc Ordinary Shares Series 1BIGC2.21%
The RealReal IncREAL2.16%
ContextLogic Inc Ordinary Shares – Class AWISH2.13%
CarParts.com IncPRTS2.12%

Therefore, if investors are looking for the most popular way to play the e-commerce trend in an ETF, IBUY is the best of all.


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