Business Insider (www.businessinsider.com) is an American financial and business news website. This site publishes a mix of original reporting and aggregation of other outlets’ content. Business Insider reports about the global tech, finance, markets, media, retail, healthcare and strategy stories and news. This company also operates a paid division, a leading-edge research firm, focused on digital transformation, this is a paid service. Business Insider was launched in 2007 and is based in New York City. It was founded by CEO Kevin P. Ryan, Dwight Merriman and Henry Blodget. There are 375 million total unique visitors and 200,000 paid subscribers to this website.
Therefore, Business Insider’s target audience is for investors and financial professionals.